Commercial Creativity

Business leaders have long accepted that not all the answers are going to come from internal departments that they will have to open their doors to ideas and technologies from the outside. The traditional route for most companies has been to use external consultants but now there are better ways to do business and they build on the new paradigm of open innovation.

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A Unique Approach

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A consultant will give you advice based on their own experience. The service is provided for a fixed fee that is not normally linked to the outcome. It’s a gamble at best.

Some commercial creativity is needed. For example, imagine if you could tap into a diverse network of expertise and share experiences with others like you. Then use McLaren Applied Technologies to leverage those technologies from other worlds and bring them to life for your own application. We handle the partnerships, intellectual property, systems integration and become part of the value proposition. It is a unique approach to new product development and one of a variety of ways that McLaren Applied Technologies can be creative.

Project Partners
McLaren has a track record of creating new business. In 2006 McLaren Applied Technologies created its first joint venture company to develop business innovation software.
Risk Sharing
The Oculas is a revolutionary way to experience multimedia content. McLaren Applied Technologies helped with its development and marketing and will share in its success.

www.oculas.com

Investment Partners
We provide technical due diligence to private equity and corporate investors seeking to invest in new technologies and start-ups. This can lead on to a development partnership and a recent example has included performance assessment of a renewable energy concept.